If you’ve ever attended any event or read any article about the “future of something”, you would have run into the term “digital transformation”.

Just so we’re all on the same page, though, let’s define digital transformation as the process of using digital technology to create or modify business processes, customer requirements, organizational culture and so on. In plain terms, it’s the use of digital technology to improve, accelerate or just simplify all the aspects of a business.

Now, many business owners will say that digital transformation is not in their immediate interest. They’ll say that there’s no value for their business in digitalization, and the expenses of digitalization can be pretty steep short-term: they have to find a fitting solution, get an IT team, pay for all the software and hardware necessary... then comes the hassle of teaching employees how to use the new processes, changing the company day-to-day routines, and even the potentially large problem of moving all the information to a digital platform.

These issues are not exaggerated. Yes, the digital transformation of a company can be both expensive and time-consuming, but you shouldn’t let these barriers stop you from seeing the benefits.

WaySeven Technologies is a company that offers services in helping your business become fully digital. We have worked with clients of all sizes, and from all over the world. Our tasks have spanned everything from simple website creation to creating and implementing enterprise software that turns an entire international company into a fully digitized business.

Our own business, due to the nature of it, has always been digital. While we have an office, our employees have always had the option of working remotely. After all, if your work is done entirely by computer, it’s easy enough to take work home – or to the park!


Corner office? No need, if any flat surface fits the purpose.

This flexibility, created by a digital business model, is what allowed us to continue working with little changes once the COVID-19 measures were implemented. It took us exactly one day to call for a company-wide switch to remote working and have our employees set up their workspaces at home. Some things had to be adjusted, such as our flexible work hours – while some flexibility is still supported, it can be difficult to schedule meetings when you don’t have a shared location or time of availability.

We’ve always used online applications for our internal collaboration – apps like Slack and Skype, Microsoft Teams and OneDrive. They are one of the things that ensure that working from home doesn’t cut you off from your work, just gives you the opportunity to switch locations as needed.

That is what a fully digitized business is like. Flexible in both time and space, effortlessly changed and adapted in case of necessity.

Not all business can be as digital as ours, of course. However, it is possible to use digital transformation to create a model where employees can work in shifts, or maintain necessary developments over a distance. Just take a look at all those that had to shut down their main business during the pandemic, but still have the necessary processes running in the background. Something as simple as the option of paying your employees online can be what sets your business apart from others, and what gets you through these difficult times.

So before you wave away digital transformation as an expensive fad, think about the long-term consequences. Take a look at the predictions by organizations from all over the planet – the future of business may just be in the digital world.

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  • outsourcing
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Author Maja Jovicic

Maja Jovicic
PR @ WaySeven Technologies
on April 28, 2020